Apr. 25--Geico wants a Long Island competitor's hands off its gecko. The giant insurance company has filed suit in U.S. District Court in Brooklyn against a Jericho insurer and its president, claiming the local insurer infringed on Geico's trademark -- that little green talking gecko that stars in radio, print and television ads. Geico said in a suit filed Friday that Tri-State Consumer Insurance Co. and its president, Penny Hart, deliberately poked fun at the gecko in print and broadcast ads that have been running in the New York market for the past few weeks in an effort to promote Tri-State's own business and "dilute" the trademark.....
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