NEW YORK -- Geico's marketing guru will be the first to tell you that ads with a talking gecko lizard weren't his top choice for the fast-growing auto insurance company.Ted Ward, vice president for marketing, has had many different campaign themes to choose from in the 12 years that Berkshire Hathaway-owned Geico has worked at The Martin Agency in Richmond, Va. In that time, they've created more than 100 TV commercials.Ads in a third campaign appear to be ads for other products -- such as exercise equipment or hair-growth remedies -- until a character announces that he or she just saved a bundle on car insurance by calling Geico.....
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Car Insurance News: Gecko Wasn't First Choice for Geico...Get an auto insurance quote!