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New Campaign: Swiftcover.Com

Marketing Car Insurance
Published: Wednesday, February 14, 2007 

Online insurance firm Swiftcover is using one of the oldest jokes in the book to highlight its quick-quote promise. As the pair stand on the street, their lower halves clad in chicken costumes, they see a fully-costumed chicken burst out of the office and dash across the street to an internet caf, where it gets a quote for its car insurance from Swiftcover in less than 60 seconds. As they head back to the office, one character turns to the other and says 'Now I know why the chicken crossed the road'.....

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Car Insurance News: New Campaign: Swiftcover.Com...Get an auto insurance quote!

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