Vox, Inc., a customer experience consulting firm, today released its First Quarter 2007 Auto Insurance Mind Model Study. The study evaluates the home pages and usability of 14 major auto insurance providers' websites to examine customer expectations and discover where companies succeed or fail in attracting and retaining customers."Recognizing what customers are actually encountering when they go online and how that varies from their needs and expectations is essential to creating the ideal customer experience," said Luis Serpa, Account Director and Web Usability Expert at Vox, Inc.....
We are unable to display this entire news item because this article's licensing expires after a certain amount of time. This article was originally published by Business Wire and it may be available at their website. Sorry for the inconvenience.
Car Insurance News: Vox, Inc. Study Reveals Ongoing Problems With Auto Insurance Websites...Get an auto insurance quote!