RESTON, Va., April 7, 2008 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today released results of a study into the role search plays in the online auto insurance market. The study, based on findings from the comScore Marketer service, analyzed the productivity of search-generated leads, the efficacy of different search marketing techniques, and the actions consumers take after seeing an advertisement. The results are summarized below and will be presented in greater depth during a free, public webinar on Tuesday, April 8, 2008 at 2:00 PM EDT/11:00 AM PDT (details below).....
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Car Insurance News: Search-Referred Auto Insurance Quotes Increased By 36 Percent in 2007...Get an auto insurance quote!