The Journal - Newcastle-upon-Tyne

Published: Saturday, April 26, 2008
A MAJOR insurance company has taken the controversial step of describing its male customers as having the behavioural instincts of cavemen. On-line insurance company esure said men have spent 99 per cent of their evolution as hunters and fighters with an survival instinct that is now manifest in their driving. The company commissioned a report on the subject to assess the risk posed by various categories of customer so it could work out premiums according to drivers being involved in accidents.....
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Car Insurance News: 'Caveman' Driving Instincts...Get an auto insurance quote!