The Columbus Dispatch, Ohio
Published: Thursday, April 14, 2005
Apr. 14--Turns out that free insurance does sell cars. A test program in which Volkswagen gave away a year's free Nationwide car insurance to Golf and New Beetle buyers in Illinois and Wisconsin sent sales of those models up 23 percent from 2004 levels in those states. Creative Innovators Associates, the Long Island, N.Y.-based think tank that developed the program, said two-thirds of buyers said the insurance incentive influenced their decision to buy the car.....
We are unable to display this entire news item because this article's licensing expires after a certain amount of time. This article was originally published by The Columbus Dispatch, Ohio and it may be available at their website. Sorry for the inconvenience.
Car Insurance News: Free Insurance Incentive Boosts Volkswagen Sales...Get an auto insurance quote!