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CarInsurance.com survey finds many drivers would welcome Big Brother

March 8, 2013 (Foster City, CA) - A new survey by CarInsurance.com finds drivers would be willing to trade a lot  of their privacy in return for a discount on their car insurance rates.

The survey of 500 licensed adults found nearly two-thirds would agree to install a breathalyzer in their cars if an insurance discount were the result.

“Insurance companies are already dabbling with these technologies,” said CarInsurance.com managing editor Des Toups. “But clearly they could push the envelope even further than they are now.”

The driver survey found that, in return for a discount:

  • 64% would let an insurance company install a breathalyzer in their cars.
  • 39% would let an insurance company install a data-monitoring device.
  • 37% would install a cellphone disabling device.
  • 28% would let an insurance company limit how fast their car can go.
  • 27% would severely restrict their driving miles.
  • 24% would severely restrict when they drive .
  • 20% would let an insurance company install an observation camera.

There are no discounts currently for breathalyzers, speed governors, in-car cameras or cellphone disabling devices.

”Of course, a driving record that doesn’t have a DUI or speeding ticket on it will mean cheaper insurance rates,” Toups said.

But insurers are rapidly rolling out what are known as pay-as-you-drive plans, he said, with substantial discounts for installing devices that monitor driving habits, the number of miles driven and the time of day the driver is on the road. (See “Pay-as-you-drive insurance plans.”)

Drivers in the survey were also asked about discounts for safety systems.

  • 70% said antilock brakes would result in a discount.
  • 80% said collision-avoidance systems would result in a discount.
  • 31% said voice-operated controls for navigation, phone and e-mail would result in a discount.

Of those three items, Toups said, only antilock brakes typically result in a discount. Most discounts currently stem from demographic factors, he said, with education, marriage, military service and even profession affecting rates.

See CarInsurance.com’s complete “Guide to Discounts” at http://www.carinsurance.com/car-insurance-discounts.aspx.


CarInsurance.com commissioned a survey of 500 licensed drivers over age 18. Participants were asked 10 true/false questions and demographic information. The survey was fielded in January 2013.

About CarInsurance.com

CarInsurance.com has been offering drivers expert advice about car insurance and how to shop for it since 2003. Using a combination of industry expertise and information drawn from thousands of online quotes delivered without obligation each month, CarInsurance.com is a source for unbiased answers and data about what consumers should expect from an insurance policy. The site lets consumers compare multiple car insurance quotes online and purchase a policy online in minutes. CarInsurance.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that best meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.