Can Google or other search engines sell keywords registered as trademarks? The practice is quite permissible, according to an important case recently settled in the U.S. This ruling is particularly important because several cases have ruled against Google and other search engines in France on this issue, and several lawsuits in the U.S. and other countries (including Israel) are pending.When an Internet user searches on that keyword, it triggers both the traditional Google search results (organic listings) and advertisements (sponsored links).....
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