RESTON, Va., April 12 /PRNewswire/ -- comScore, Inc., a leader in measuring the digital world, today released the results of a study of online auto insurance activity, which revealed that 2006 represented a tipping point in the adoption of the Internet for auto insurance purchases. The Internet channel has been critical in supporting insurance research during the past few years, with price-conscious consumers submitting more than 70 million auto insurance online rate quotes from 2004 to 2006. The comScore analysis showed that in 2006, auto insurance policies purchased online increased 58 percent versus the previous year, while the total number of auto insurance quotes submitted online increased 15 percent.....
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Car Insurance News: comScore Reports 58 Percent Annual Growth in Auto Insurance Policies Purchased Online in 2006...Get an auto insurance quote!