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The Over 50s Are the New Target ; MONEY As the Surprising Merger Between Saga and the AA Goes Through, Jeremy Gates Looks at Its Impact on the Consumer

Daily Post; Liverpool Car Insurance
Published: Monday, July 09, 2007 

A MILLION people are retiring each year - which partly explains the surprise merger of Saga, the travel and insurance group for the over-50s, and the AA, the drivers' friend in a roadside emergency. As the new firmstarts with debts of nearly pounds 5bn, many employees await healthy payouts: Saga staff who invested pounds 20 in October 2004 collect pounds 10,500, AA boss Tim Parker waltzes off with pounds 40mafter three years' highly controversial work and Saga boss Andrew Goodsell hits the jackpot with pounds 128m. Says Aron Thompson, head of insurance at online price comparison site uSwitch.com: "The merger creates a combined customer base of 17m, including two million buyers of car insurance.....

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