Without his permission or even his knowledge, GEICO is campaigning for the Caveman to be the Favorite Icon for 2007 in the annual Advertising Week online voting poll. "We figured he might think that we were trying to get on his good side by campaigning for him, so we didn't say anything to him yet," said Ted Ward, GEICO's vice president of marketing. Despite the Caveman's apparent disdain for the auto insurer's TV spots, GEICO's Caveman series of ads grabbed the attention and affection of thousands of Caveman fans around the country who created hundreds of Caveman blog sites.....
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Car Insurance News: Is the Caveman Your Favorite Ad Icon for 2007? You Can Vote Him into Icon Hall of Fame...Get an auto insurance quote!