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BRIEF: Allstate Looks to Create Ride Stuff: Insurance Only Part of Motorcycle Push

Chicago Tribune Car Insurance
Published: Sunday, April 06, 2008 

Apr. 6--Northbrook-based insurer Allstate Corp. is revving up efforts to attract motorcycle owners with www.allstate garage.com, a Web site that lists scenic rides, a calendar of events, safety tips and other information for riders. The Web site is an extension of the company's advertising campaign launched in 2007 that touts the more than 600 Allstate agents who ride as a way to draw motorcycle owners. Owners share their ride stories, see mechanical tips and create a virtual bike online.....

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