Auto insurers confounded by shifting purchase patterns can betterunderstand the mindset of consumers -- and adjust marketing plansaccordingly -- with today's release of the first Insurance ConsumerDynamics study by Acxiom®Corporation (Nasdaq: ACXM), a global leader in interactivemarketing services.The "eye-of-the-consumer" analysis reveals which consumer segments aremore likely to maintain policies with their current insurer and whichare actively looking for change to fulfill their auto insurance needs."As the auto insurance industry navigates through this challengingeconomy, consumers are instrumental in driving change, creating a newmodel for insurers," said Holly Marr, Acxiom vice president, insurancepractice.....
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Car Insurance News: Acxiom Study Reveals Who's Cutting Corners and Who's Not When Shopping for Auto Insurance...Get an auto insurance quote!