In a just-released survey from, Arizona’s cactus-emblazoned plate has been voted the favorite, with nearly a third of the 1,000 respondents ranking it as one of the best state standard-issue designs in the country.

Nearly a third of survey respondents picked their favorite plate because it represents their home state, but half of the respondents chose plates with excellent color schemes. Other reasons: The imagery captures the state’s spirit, the plate features a great slogan and it’s bold and strong.

Coming in second place, California’s classic white plate with the red script font reading “California” was in second place and Alabama’s picturesque lake scene-emblazoned plate came in third. According to our survey, keep reading to see the top 25 license plates in 2023.

Top 25 license plates in the U.S. in 2023
Rank State
12New York
16New Mexico
20North Dakota
21North Carolina

What’s the key to a winning plate design?

A photo of a Nevada license plate

States with well-liked designs tend to stick with a good thing, such as:

  • Arkansas, with its barely-there white diamond (representing its diamond mines) and the motto “The Natural State.”
  • A corner-to-corner rainbow has graced license plates in Hawaii since 1991.
  • Alaska’s blue-on-gold “Last Frontier” plates. (The state’s 1921 plates may be the country’s most highly valued collector plates, fetching some $20,000).
  • Utah has two standard plates: one depicts an iconic giant red-rock arch, but its other features a skier and a much-beloved motto dating to the mid-’80s, “Greatest Snow on Earth.”
  • Delaware’s plate reminds folks it’s the first state with a bold blue-and-gold design.
  • Nevada’s plate features multicolored abstract mountains and the phrase “Home Means Nevada.”

A brief history of license plates in the U.S.

States began to issue license plates 110 years ago. Owners were initially assigned numbers and told to make their own, often fashioned from leather and metal.

Drivers do care what these ubiquitous, mobile billboards look like. This is most evident when things go wrong, as in 2003, when Kentucky released a license plate featuring a rising sun with a giant smiley face and the motto, “Kentucky: It’s that friendly.”

Residents promptly took pens and duct tape to their bumpers, defacing the sun with mustaches and frowns. The state spent $3.5 million for new plates, money it said it would recover 50 cents at a time from license renewal stickers.

Oregon had to hit re-start after launching a new design in the mid-’80s that featured a faded green tree against a tan sky. The poor fir tree looked dead, triggering public outrage and highlighting the little car license plate’s role in reflecting state pride.

The politics of license plates

License plates’ crucial role, of course, is for identification. However, when more people started driving to more places, the plate’s design took on the role it has continued to serve to this day: to entice travelers to visit the state.

Of course, if you don’t like your state’s standard-issue license plate and, like 95% of the population, are not about to pay extra for a specialty version, you can always cover up the art as long as you don’t obscure the numbers or tags. The U.S. Supreme Court has already given the OK.

In 1977, the nation’s high court heard a case involving a New Hampshire couple fined for masking New Hampshire’s logo, “Live Free or Die,” on their plates. Jehovah’s Witnesses, the couple said it conflicted with their moral, religious and political beliefs. In a 6-3 ruling, the court said that requiring people to display repugnant messaging on their cars violated their First Amendment rights to free speech.

Maybe what’s on a license plate matters more than we can ever know.

In 1928, Massachusetts issued a plate with a small fish on the bottom facing away from the state’s name. That year, the state’s commercial fishermen had one of the worst seasons ever. The DMV fired the employee responsible for the design and turned the fish around. Pointing toward “Mass” the following year, the fishery rebounded.

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Karen Aho

Our team is made up of regular people with insurance policy needs, just like you. We just happen to know a little more about insurance than the average bear.