The Jeep Wrangler is a popular and iconic off-road vehicle, known for its rugged design and off-road capabilities. While it’s often considered relatively affordable to insure compared to other cars, some owners may find their insurance premiums higher than expected. This can be due to various factors, such as vehicle modifications or driving habits.

According to a SEMA market research report, more than 60% of Jeep Wrangler owners in the U.S. modify their vehicles with special equipment, which amounts to approximately 1.3 million customized Wranglers.

An insurer might charge higher premiums if a Jeep Wrangler is modified into a full off-road vehicle. 

Why is Jeep Wrangler insurance so expensive?

A Jeep Wrangler has considerably cheaper insurance premiums than similar vehicle models, but certain factors can lead to higher premiums for some owners. 

According to CarInsurance.com’s analysis, car insurance for a Jeep Wrangler costs an average of $2,104 annually or $175 monthly.

Many Jeep Wrangler owners customize their vehicles with modifications such as lift kits, larger tires or enhanced suspension systems to improve off-road capabilities. These modifications can increase the vehicle’s value and repair costs, leading insurers to charge higher premiums.

How can I get cheaper insurance for my Jeep Wrangler?

You can get cheap car insurance rates for your Jeep Wrangler by comparing quotes from multiple insurers and taking advantage of discounts. Our data study found that Nationwide offers the most affordable rates, at $1,751 a year or $146 per month, followed by Geico and Progressive. 

However, your exact rates may vary based on your age, state, ZIP code and driving history among other factors. So, compare apples to apples to find a policy that fits your budget and needs. 

Below is a list of insurers that offer cheap car insurance rates for Jeep Wrangler.

Jeep Wrangler rates by insurance company
CompanyAverage annual costAverage monthly cost6-month rate
Nationwide$1,751$146$876
Geico$1,835$153$917
Progressive$1,844$154$922
State Farm$1,913$159$956
Farmers$2,348$196$1,174
Allstate$2,935$245$1,467

Jeep Wrangler car insurance rates by trim level

Wrangler Sport is the cheapest Jeep Wrangler trim level to insure at an average annual cost of $1,979 a year or $165 per month, based on CarInsurance.com’s data analysis. 

Find below annual and monthly car insurance rates for different Jeep Wrangler trim levels. 

ModelAnnual premiumMonthly premium6-month rate
Wrangler Rubicon$2,166$180$1,083
Wrangler Rubicon 392$2,653$221$1,327
Wrangler Rubicon 392 Final Edition$2,607$217$1,303
Wrangler Rubicon X$2,256$188$1,128
Wrangler Sahara$2,068$172$1,034
Wrangler Sport$1,979$165$989
Wrangler Sport RHD$1,891$158$945
Wrangler Sport S$2,018$168$1,009
Wrangler Willys$2,028$169$1,014

Jeep Wrangler rates by trim level

Tips to lower your Jeep Wrangler insurance premium

Here are some tips to lower car insurance rates for your Jeep Wrangler. 

  • Shop around and compare quotes: The best and easiest way to find affordable premiums is to comparison shop. Compare quotes from at least three insurance companies to find the best deal.
  • Increase your deductible:  Raising your deductible can lower your monthly premium, but make sure you can afford the higher deductible if you need to file a claim.
  • Review your coverage needs: Evaluate your coverage based on your Jeep’s age, usage and condition. If you drive a new and more expensive trim, you may want to consider higher liability limits. 
  • Take advantage of discounts: Most insurance companies offer discounts to policyholders for safe driving habits or installing safety devices. Ask about the discounts you’re eligible for to lower your yearly or monthly premiums.
  • Maintain a good credit score: Insurers often base car insurance premiums on credit scores. A higher credit score can result in lower insurance rates.

Final thoughts

While Jeep Wrangler insurance can be more costly due to factors like customization and off-road use, there are different ways to lower your premiums. By shopping around for the best rates, increasing your deductible, reviewing your coverage and taking advantage of discounts, you can find an insurance plan that suits your needs and budget.

It’s important to understand the factors that impact your premium and take the necessary steps to ensure you’re getting the value for your coverage.

Explore our guide: How much does Jeep car insurance cost?

In conversation with experts

CarInsurance.com talked with James Brau, Joel C. Peterson, professor of finance at Brigham Young University.

What are some common modifications people make to their Jeep Wranglers, and how do they impact insurance premiums?

As someone who drives a 1989 Jeep Wrangler YJ this question is of personal interest! Common modifications to Wranglers include lift kits, oversized tires, winches, LED light bars and aftermarket bumpers. 

These upgrades can increase insurance premiums because they raise the vehicle’s value, alter its safety profile, and may increase the risk of theft or off-road accidents. Make sure to check with your insurance provider before doing any modifications.

Do insurance companies typically inquire about modifications made to a Jeep Wrangler, and how important is it to disclose these changes?

It depends. Some insurance companies typically ask about modifications to a Jeep Wrangler to assess risk and coverage needs accurately. However, others may not. For example, my company didn’t ask about any modifications to my YJ. It’s important to disclose all mods, as failure to do so could result in denied claims or policy cancellation.

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Source

  1. MotorTrend. “Jeep Wrangler Mods: Top 12 Upgrades for First-Time Owners.”  Accessed April 2025.
  2. Specialty Equipment Market Association. “New Report Covers Purchase Habits of Jeep Wrangler Owners.” Accessed April 2025.

Methodology

CarInsurance.com commissioned Quadrant Information Services to get car insurance rates for Jeep Wrangler. The rates are based on the sample profile of a 40-year-old male driver with a clean driving record and good insurance score, carrying a full coverage policy with limits of 100/300/100 and a $500 collision/comprehensive deductible. To evaluate, we have compared 67,566,780 insurance quotes from 57 insurance companies nationwide. 

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author-img Shivani Gite Contributing Writer
Shivani Gite is a personal finance and insurance writer with a degree in journalism and mass communication. She is passionate about making insurance topics easy to understand for people and helping them make better financial decisions. When not writing, you can find her reading a book or watching anime.
author-img Laura Longero Executive Editor
Laura Longero is an insurance expert with more than 15 years of experience educating people about personal finance topics and helping consumers navigate the complexities of auto insurance. She writes and edits for QuinStreet’s CarInsurance.com, Insurance.com and Insure.com. Prior to joining QuinStreet, she worked as a reporter and editor at the USA Today Network.