CarInsurance.com Insights
  • GEICO has the cheapest car insurance rates in Wisconsin for full coverage at $134 a month among the companies analyzed by the team of CarInsurance.com.
  • In Wisconsin, drivers with clean driving records pay 89% less than drivers with a DUI.
  • The city of Appleton has the lowest auto insurance rates in Wisconsin, with an average premium of $1,839 per year.
  • You can save up to 31% per year on your car insurance policy in Wisconsin by comparing price quotes from multiple insurers.

The cheapest car insurance in Wisconsin costs $134 per month for a full coverage policy from GEICO. That’s a $61 savings from the average cost of insurance in the state, which is $195 a month.

“Drivers looking to get the cheapest insurance premiums in Wisconsin should maintain continuous coverage and avoid any lapse. When it comes to shopping for a new insurance company, discounts may be applied if the drivers have maintained continuous coverage, which will help lower the annual premium,” says Lauren McKenzie, senior insurance agent, A Plus Insurance.

To help you find the cheapest rates, CarInsurance.com analyzed rates from multiple auto insurance companies in Wisconsin including Geico, Progressive, State Farm and others, so that you can easily compare car insurance rates.

Which company offers the cheapest car insurance rates in Wisconsin?

Based on data analysis by CarInsurance.com, GEICO provides the cheapest full coverage auto insurance rates for Wisconsin drivers at a monthly rate of $134 or $1,607 a year.

A full coverage policy bundles liability insurance, which is required by most states, with optional coverages like comprehensive and collision. These additional coverages come with a deductible, meaning you’ll have to pay a set amount out-of-pocket before your insurance kicks in.

Find out which insurance company offers the cheapest car insurance rates for full coverage in Wisconsin.

Cheapest car insurance rates in Wisconsin per month

CompanyFull coverage monthly rates
GEICO$134
Nationwide$152
Erie Insurance$161
Rural Mutual Insurance$165
Auto-Owners$198
West Bend Insurance Company$220
Farmers$236
Allstate$243
Acuity Insurance$249

Who pays the lowest auto insurance premiums in Wisconsin?

The cost of car insurance can vary greatly depending on your age, location, driving record, credit score, driving habits and vehicle type. However, some insurers may offer you more affordable rates than others based on your situation.

  • Married drivers pay 7% less than single drivers.
  • Wisconsin drivers with clean records pay 89% less than drivers who have a DUI on their record.
  • Wisconsin drivers in their 20s pay 69% lower rates for insurance than a 16-year-old in Wisconsin.
  • Adding a teen to your policy will cost you 57% less than having the teen purchase their own auto insurance policy.
  • Drivers who are licensed for three or more years pay 35% less on their insurance premiums.
  • Drivers insured for three or more years can save up to 41% on their insurance costs.

Tip iconTip

If you no longer drive regularly or work remotely, you may want to re-evaluate your insurance policy. Drivers with a daily commute of less than 15 miles can save up to 4% for this state more on their premiums.

Cheapest companies for different coverage levels in Wisconsin

It’s no secret that car insurance quotes vary drastically from person to person and from company to company. Your car insurance premiums will also vary depending on the coverage level you choose, your driving history and other factors.

In addition to full coverage, there are also liability-only and state minimum policies. Unlike full coverage, liability-only and state minimum policies only cover damage to another driver’s bodily injury and property damage in the event of an accident.

Not all insurers offer the same coverage limits at the same price point. For instance:

  • GEICO is the cheapest for a state minimum policy.
  • Rural Mutual Insurance has the cheapest rates for a liability-only policy (50/100/50).
  • GEICO offers the cheapest car insurance for a full coverage policy (100/300/100) in Wisconsin.

The numbers above (100/300/100) represent coverage of up to $100,000 per person for medical bills with a $300,000 cap per accident, as well as up to $100,000 for property damage.

Cheapest state minimum coverage in Wisconsin

State laws require all drivers to maintain a minimum level of car insurance coverage, also known as the state’s minimum coverage requirements. In Wisconsin, you must have at least the following insurance coverage on your car.

Minimum coverageMinimum limit
Minimum bodily injury liability$25,000/$50,000
Minimum property damage liability$10,000

Read more about the minimum liability car insurance requirements by state

Below, you’ll see average annual rates for major insurance providers in Wisconsin, ranked from cheapest to most expensive for state minimum coverage.

CompanyState minimum annual rates
GEICO$286
Rural Mutual Insurance$310
Erie Insurance$404
Acuity Insurance$492
Auto-Owners$593
Nationwide$640
West Bend Insurance Company$657
Farmers$840
Allstate$905

Cheapest insurance providers for liability-only coverage in Wisconsin

Liability-only coverage will financially protect you up to the specific policy limits for any damage, injuries or deaths resulting from an accident for which you’re responsible.

Here are the average annual rates for liability insurance coverage from major carriers in Wisconsin, ranked in the order of the cheapest to the most expensive. The coverage limits for these rates are $50,000 for bodily injury per person, $100,000 for bodily injury per accident and $50,000 for property damage.

CompanyLiability only annual rates
Rural Mutual Insurance$379
GEICO$380
Erie Insurance$462
Auto-Owners$666
Nationwide$680
Acuity Insurance$684
West Bend Insurance Company$704
Allstate$992
Farmers$1,175

Cheapest full coverage car insurance in Wisconsin

A full-coverage car insurance policy typically includes comprehensive and collision coverage, offering protection against accidents, theft, vandalism and damage from natural disasters.

In an ideal scenario, having full coverage means having a policy that aligns with your income, assets and risk profile. Lenders typically mandate full coverage for individuals financing their vehicles.

The following table lists the average annual rates of major insurance companies in Wisconsin from the cheapest to the most expensive. These rates are for a full coverage policy with limits of $100,000 for bodily injury per person, $300,000 for bodily injury per accident and $100,000 for property damage.

CompanyFull coverage annual rates
GEICO$1,607
Nationwide$1,824
Erie Insurance$1,926
Rural Mutual Insurance$1,983
Auto-Owners$2,379
West Bend Insurance Company$2,637
Farmers$2,834
Allstate$2,916
Acuity Insurance$2,994

Learn more about who has the cheapest full coverage auto insurance

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Cheapest car insurance in Wisconsin, by driving history

Your driving history affects how much you pay for insurance in Wisconsin because insurance companies use it to assess the risk associated with insuring a driver.

Traffic violations such as speeding tickets, DUIs and at-fault accidents demonstrate risky behavior on the road. Insurance companies view these violations as indicators of higher risk and may charge you higher premiums.

A driver with a history of traffic violations pays $1,251 more annually in Wisconsin than an individual with a clean driving record.

Cheap car insurance in Wisconsin after a speeding ticket

If you have a speeding ticket on your Wisconsin driving record and you are looking for cheap car insurance, Erie Insurance offers the cheapest full-coverage auto insurance for drivers with a speeding ticket, with an average rate of $2,126 per year.

CompanyRates before speedingAfter speeding (1-29 mph over limit)% difference$ difference
Erie Insurance$1,926 $2,126 10%$200
Rural Mutual Insurance$1,983 $2,460 24%$477
West Bend Insurance Company$2,637 $2,975 13%$338
Auto-Owners$2,379 $3,083 30%$704
GEICO$1,607 $3,248 102%$1,641
Nationwide$1,824 $3,290 80%$1,466
Allstate$2,916 $3,382 16%$466
Farmers$2,834 $3,694 30%$860
Acuity Insurance$2,994 $5,711 91%$2,717

Cheapest car insurance in Wisconsin after a DUI conviction

West Bend Insurance Company offers the cheapest car insurance to Wisconsin drivers with a DUI conviction at $2,885 per year and Erie Insurance has the second-cheapest insurance premiums at $3,496 a year, based on recent data.

Drivers with clean driving records can expect to pay an average of 89% less than those with a history of DUI.

CompanyRates before DUIRates after a DUI% difference$ difference
West Bend Insurance Company$2,637 $2,885 9%$248
Erie Insurance$1,926 $3,496 82%$1,570
Allstate$2,916 $3,754 29%$838
Farmers$2,834 $3,853 36%$1,019
GEICO$1,607 $3,993 148%$2,386
Nationwide$1,824 $4,498 147%$2,674
Auto-Owners$2,379 $4,579 92%$2,200
Acuity Insurance$2,994 $6,341 112%$3,347
Rural Mutual Insurance$1,983 $6,395 222%$4,412

Cheap car insurance rates in Wisconsin after an at-fault accident

If you’re a driver with an at-fault accident on your record, Rural Mutual Insurance is the cheapest option, offering car insurance at an average cost of $2,695 annually.

West Bend Insurance Company is the second most affordable option, providing full-coverage insurance to drivers with a history of at-fault accidents at an average cost of $2,772 .

If you’re accountable for an accident, it can significantly affect your insurance premiums, as insurance companies see at-fault incidents as a sign of higher risk, leading to increased costs for coverage.

CompanyRates before accidentRates after accident% difference$ difference
Rural Mutual Insurance$1,983 $2,695 36%$712
West Bend Insurance Company$2,637 $2,772 5%$135
Auto-Owners$2,379 $2,801 18%$422
Erie Insurance$1,926 $2,810 46%$884
Nationwide$1,824 $3,271 79%$1,447
GEICO$1,607 $3,510 118%$1,903
Farmers$2,834 $4,012 42%$1,178
Allstate$2,916 $4,782 64%$1,866
Acuity Insurance$2,994 $5,060 69%$2,066

Cities with the lowest auto insurance rates in Wisconsin

Your location plays a key role in determining your car insurance premium. Insurance companies analyze claim data in your area to assess the risk of insuring you. Areas with higher accident rates or theft statistics have higher premiums.

In Wisconsin, Appleton stands out as the city with the lowest auto insurance rates, at an average of $1,839 per year.

Insurers base these rates on various factors such as theft statistics, collision rates and incidents of vandalism to assess risk in different areas. Additionally, your individual driving history, vehicle make and age play a role in calculating the premiums you pay.

The table below shows a list of cities in Wisconsin with the most affordable car insurance rates.

CityFull coverage annual rates
Appleton$1,839
Green Bay$1,840
Oshkosh$1,892
Waukesha$1,970
Janesville$1,997
Eau Claire$2,110
Madison$2,118
Racine$2,291
Kenosha$2,323
Milwaukee$2,921

Learn about the 10 most important factors that affect car insurance rates

How much can you save on car insurance in Wisconsin?

By comparing car insurance quotes, you can save an average of 31% per year for a full coverage policy in Wisconsin.

While savings will depend upon individual circumstances, there are still significant benefits associated with comparison shopping and getting exactly what you need at an affordable price.

Car insurance discounts in Wisconsin: Save on premiums

Wisconsin drivers can lower their car insurance costs by taking advantage of discounts. Insurance companies give discounts to drivers who drive safely, have safety features in their cars and bundle insurance policies.

Compare prices and coverage from different insurance companies to get the best deal and discounts for your specific needs.

Below, find common auto insurance discounts available in Wisconsin.

Discount type% difference$ difference
Air Bags4%$91
Anti-Theft Device1%$19
Comp and Coll Deductibles19%$455
Daily Commute4%$100
Days Advanced Purchase7%$158
Education17%$405
Electronic Funds Transfer3%$73
Homeowner8%$182
Lower Annual Mileage7%$170
Loyalty – Years Renewal With Company18%$431
Marital Status7%$154
Multi Policy10%$234
Paperless/Electornic Documents5%$127
Payment Type10%$229
Primary Use9%$213
Profession3%$70
Safety Devices2%$53
Student Away At School21%$494
Telematics9%$213
Years Insured39%$910
Years Licensed35%$826

The bottom line on cheap auto insurance in Wisconsin

Based on our findings, GEICO provides the cheapest rates for a full coverage policy in Wisconsin if you have a good driving record.

It’s important to find the cheapest auto insurance and ensure you have the right amount of protection for your needs.

To get affordable car insurance in Wisconsin, figure out the coverage you require, compare quotes from different companies, look for discounts and keep a good driving record.

Resources & Methodology

Methodology

CarInsurance.com commissioned Quadrant Information Services to field rates from all the major insurers in nearly every ZIP code of Wisconsin for three different coverage levels:

  • Full coverage policy with limits 100/300/100, including comprehensive and collision coverage and a $500 deductible.
  • Liability-only with limits 50/100/50.
  • State-minimum car insurance limits of 25/50/10.

The rates are based on the sample profile of a 40-year-old male and female driving a Honda Accord LX with a clean driving record and a good credit score. We have compared 53,409,632 car insurance quotes from 75 company groups across 34,588 ZIP Codes.

*USAA is only available to military community members and their families.

Violations:

Car insurance rates are calculated by evaluating the sample profile of a 40-year-old driver for a full coverage policy with limits 100/300/100, including comprehensive and collision coverage, and a $500 deductible, with the following incidents applied: clean record, at-fault accident, DUI conviction and speeding ticket.

Discounts:

Car insurance discount rates are for a full coverage policy with limits of 100/300/50 and a $500 comprehensive and collision deductible based on the sample profile of a 40-year-old male driver. To gather the data, our data experts compared 2,677,890 insurance quotes across various ZIP Codes.

The rates are for comparison purposes only and your exact rates may vary.

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Meet our editorial team
author-img Shivani Gite Contributing Writer
Shivani Gite is an insurance and personal finance writer with a degree in journalism. She specializes in simplifying complex insurance topics, providing readers with clear and accessible guidance to make informed coverage and financial decisions.
author-img Laura Longero Editor-in-Chief
Laura Longero is the editor-in-chief of CarInsurance.com and a Nevada-based insurance expert. With more than 15 years of experience simplifying complex financial and insurance topics, she provides clear, trustworthy guidance to help drivers make confident coverage decisions. She serves as a media spokesperson for CarInsurance.com and has been featured in Consumer Affairs, MotorTrend and Business Insider, and completed the pre-licensing course in Personal Lines Property & Casualty Insurance.