Is Safeco or The Hartford better?

Safeco is a solid choice for consumers looking for good policy offerings and various discounts, including the opportunity to get a claims-free cashback discount. Safeco’s parent company, Liberty Mutual, does not publish insurance premiums, so Safeco was not ranked in’s top auto insurance companies in 2023.

The Hartford, which has a long history of providing insurance coverage in the U.S., offers a discount to American Association of Retired Persons (AARP) members. Read more to see how Safeco and The Hartford compare in several areas in’s top auto insurance companies in 2023 survey.

Tip iconPros – Safeco and The Hartford

Safeco Pros

  • Higher customer satisfaction rates 
  • Wide variety of policy offerings
  • Available in most states

The Hartford Pros

  • Offers a discount through AARP
  • Solid rating for renewals
  • Available in every state

How Safeco and The Hartford score on customer satisfaction

Safeco customers reported only moderate levels of customer satisfaction with the auto insurance provider. 78% of respondents said they experienced satisfaction with the service they received from Safeco.

The Hartford received even lower ratings from customers participating in’s survey. Just 74% of its customers indicated they had adequate customer satisfaction, suggesting that The Hartford could improve to catch up to Safeco.

Insurance CompanyPercent of customers that are satisfied overall
The Hardford74%

Do Safeco and The Hartford customers plan to renew?

More Safeco customers indicate they plan to renew their policies than customers of The Hartford. That said, both providers have relatively high ratings from customers regarding their plans for renewal at 94% and 89%, respectively.

Insurance CompanyPercent of customers who plan to renew with the company
The Hardford89%

How Safeco and The Hartford score on policy offerings

Safeco has higher scores than The Hartford for its policy offerings. While Safeco has a good showing, The Hartford has substantial room for improvement compared to Safeco – to the tune of 15 percentage points.

Insurance CompanyPercent of customers satisfied with the company’s policy offerings
The Hardford74%

Safeco vs. The Hartford: J.D. Power auto claims satisfaction score

According to the 2022 U.S. J.D. Power auto claims satisfaction study, Safeco scored 865, lower than the industry average of 873. By comparison, The Hartford received an 869, which was higher than Safeco’s ranking, but still lower than the industry average. 

FAQ: Safeco vs. The Hartford

Can I buy Safeco car insurance online?

Yes, you can obtain a quote online with Safeco or call 1-800-332-3226 to talk to a representative about rates. You can also download the company’s mobile app to manage your account.

Can I buy The Hartford car insurance online?

Using The Hartford website, you can obtain a free auto insurance quote by entering details about yourself, the vehicles you want to insure and the drivers in your household.

Who should get Safeco car insurance?

Safeco is a good company for consumers looking for solid choices for policy offerings and for discounts that can put money in their pockets. And consumers may like Safeco’s claims-free cash-back discount.

Who should get The Hartford car insurance?

Since many of The Hartford’s customers plan to renew, this company could be better for individuals looking for a car insurance provider to stick with year after year. Seniors also can receive a discount with The Hartford through membership in the American Association of Retired Persons (AARP).

What other types of insurance does Safeco offer?

Safeco also offers:

  • Homeowners
  • Renters
  • Condo
  • Landlord
  • Home warranty
  • Umbrella
  • Pet
  • Identity recovery
  • Commercial insurance
  • Boat and watercraft

What other types of insurance does The Hartford offer?

The Hartford also offers:

  • Homeowners
  • Renters
  • Condo
  • Umbrella
  • Flood
  • Business

Resources & Methodology


J.D. Power. “Insurers Struggle to Manage Expectations in Auto Claims Process as Repair Times Increase, J.D. Power Finds.” Accessed March 2023.

Methodology, which is’s sister site in the fall of 2022 surveyed more than 1,500 insurance consumers (1,080 people with auto insurance). Online market research company Slice MR conducted the survey. 

Respondents were asked to name their auto insurer and grade it in the following categories – customer satisfaction, ease of service and policy offerings. The percentage of respondents who said they were satisfied or very satisfied with their insurer is presented in the results.

Respondents ranked their insurer’s top three attributes out of more than a dozen presented – including claims satisfaction, digital experience, discounts, military discounts, best for young drivers and teens, best for college students, best for senior drivers, best for drivers with a ticket, best for high-risk drivers and best for auto/home bundling.

For a number one choice, five points were given; for a second choice, three points; and for a third choice, a single point. The total points for each choice – first, second and third – were then divided by the number of each company’s customers who responded to that survey question to create a percentage. Those percentages are presented in the results as survey scores.

Respondents were then asked if they would recommend their auto insurer to someone else and whether they would renew with their company. The percentage who said yes is presented in the results.

Finally, respondents were given the statement “I trust my insurance company” and asked if they strongly agreed, agreed, disagreed or strongly disagreed with it. The percentage of those who said they agreed or strongly agreed is presented in the results.

The editors compiled the survey results and then selected – based on the number of survey responses – the top companies for further evaluation. 

They then collected National Association of Insurance Commissioners’ complaint data, which ranks a company by the number of customer complaints it receives, and A.M. Best data, which measures financial strength. 

They also collected insurance rate data from Quadrant Information Services.

With the help of Prof. David Marlett, Ph.D., Managing Director of the Brantley Risk and Insurance Center at Appalachian State University, the editors created a rating system to determine which insurance companies were best in each sector.

For auto insurers, we took the following and gave each a weight.

  • Survey: 40% of the total score (10% customer satisfaction, 10% recommended, 10% renewal rate and 10% claims handling)
  • Annual premium: 20% of total score
  • AM Best: 25% of total score
  • NAIC: 15% of total score
  • Each insurer was awarded from 1 to 5 stars. No insurer in our star ranking received less than 1 star and 5 stars was the most any insurer could receive.
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Contributing Researcher

Maggie has twenty years of experience working in media. She is a writer and editor on car insurance and related issues. Before joining, she reported on health, education and lifestyle for magazines, websites and newspapers in Nevada.