GEICO, Nationwide, Erie Insurance and Allstate are the best car insurance companies in Wisconsin. CarInsurance.com evaluated the companies’ annual car insurance rates, financial strength ratings and customer satisfaction ratings to curate a list of the Best Car Insurance Companies in Wisconsin in 2024.
Use our guide to determine which insurance company is best for your needs and budget. Learn how to navigate your insurance options in Wisconsin with confidence and ease.
Our takeGEICO is the top choice for car insurance in Wisconsin. Its high financial rating of A++ from AM Best and competitive rates make it an excellent option for affordable and comprehensive coverage.
GEICO’s average car insurance cost is $1,607 a year. It has a J.D. Power score of 651/1,000 and an overall rating of 4.59 out of 5.
CarInsurance.com found that GEICO offers the lowest average car insurance premiums at $1,607 per year.
Check out our experts’ recommendations for the best car insurance coverage
What are the best car insurance companies in Wisconsin?
Wisconsin drivers have various top-rated car insurance companies to choose from. Whether you seek the best overall experience, the most affordable rates or exceptional customer service, there’s an insurer that fits your needs.
Here’s a breakdown of the best auto insurance companies in Wisconsin by category.
| Category | Company |
|---|---|
| Best for adults | GEICO |
| Best for seniors | Nationwide |
| Best for teen | Erie Insurance |
| Best for young adults | GEICO |
| Best overall | GEICO |
| Highest customer satisfaction | Erie Insurance |
Compare the best auto insurance companies in Wisconsin
Comparing car insurance companies in Wisconsin is important because it helps you find the best coverage at the most affordable price. Insurance companies offer different rates and benefits, so by shopping around, you can choose a policy that fits your needs and budget.
To assist you, we’ve thoroughly reviewed the top insurers in the state. Find below the list of the best auto insurance providers in Wisconsin.
| Company | Annual cost | AM Best | J.D. Power | NAIC | Overall score out of 5 |
|---|---|---|---|---|---|
| GEICO | $1,607 | A++ | 651 | 0.60 | 4.59 |
| Nationwide | $1,824 | A | 674 | 0.64 | 4.52 |
| Erie Insurance | $1,926 | A | 684 | 0.77 | 4.46 |
| Allstate | $2,916 | A+ | 634 | 1.20 | 2.83 |
| Farmers | $2,834 | A | 623 | 1.24 | 2.65 |
Best car insurance companies by age group in Wisconsin
As you age, your driving habits and insurance needs change, influencing your car insurance rates and the type of coverage you require. The best insurer for a teen is likely not the best choice for a senior, as each age group has unique needs and priorities when it comes to auto insurance.
Teenagers, viewed as high-risk due to their inexperience, often benefit from policies with extensive coverage options, digital tools and discounts for good grades and safe driving habits. Seniors, on the other hand, might prioritize higher liability limits and prefer personalized customer service.
Additionally, while teen drivers’ insurance needs change rapidly as they gain experience, seniors typically focus on maintaining comprehensive coverage as they age. Thus, the best insurer for one may not meet the unique requirements of the other.
Select your age group and coverage level below to see the list of best car insurance companies and their annual average rates.
- Full coverage: 100/300/100 liability with $500 comprehensive/collision deductible
- Liability only: 50/100/50 liability only
- State minimum: State minimum coverage
Check out our detailed guide on average car insurance rates by age group
Best for teen drivers in Wisconsin
Teen drivers typically face higher insurance premiums due to their higher risk and lack of driving experience. It’s important to find insurance companies that offer competitive insurance rates and provide benefits for teen drivers, such as good student discounts, driver training discounts and accident forgiveness.
Erie Insurance is an excellent choice for teen drivers looking to save on premiums. It offers car insurance at $4,667 annually.
To find the best car insurance companies for teen drivers, we considered various parameters to ensure a detailed analysis. Each company’s score is based on a weighted analysis of four key factors:
- The average annual full-coverage car insurance cost (25%)
- J.D. Power score (30%)
- AM Best rating (25%)
- NAIC rating (20%)
Each factor is assigned a certain percentage weight based on the companies’ performance in each category.
According to our analysis, these are the top picks for teens aged 16-19 in Wisconsin:
| Company | Annual cost | AM Best | J.D. Power | NAIC | Overall score out of 5 |
|---|---|---|---|---|---|
| Erie Insurance | $4,667 | A | 684 | 0.77 | 4.70 |
| Nationwide | $6,979 | A | 674 | 0.64 | 4.42 |
| GEICO | $6,345 | A++ | 651 | 0.60 | 4.40 |
| Allstate | $13,434 | A+ | 634 | 1.20 | 2.83 |
| Farmers | $12,273 | A | 623 | 1.24 | 2.72 |
Best for young adults in Wisconsin
Young drivers often face higher premiums due to their perceived risk, making it important to find the right insurance company. Based on an analysis by the National Safety Council, 7,300 drivers were involved in fatal crashes for the age group 20-24, accounting for 11.2% of the total drivers in such incidents.
Companies like GEICO and Erie Insurance offer affordable rates for those aged 20-24 in Wisconsin.
To determine the best car insurance companies for young adults in 2024, we analyzed four key factors: average annual full coverage cost (25%), J.D. Power score (30%), AM Best rating (25%) and NAIC rating (20%). Each factor was given a specific percentage weight to calculate the overall performance.
| Company | Annual cost | AM Best | J.D. Power | NAIC | Overall score out of 5 |
|---|---|---|---|---|---|
| GEICO | $2,380 | A++ | 651 | 0.60 | 4.59 |
| Erie Insurance | $3,088 | A | 684 | 0.77 | 4.38 |
| Nationwide | $3,171 | A | 674 | 0.64 | 4.33 |
| Allstate | $4,496 | A+ | 634 | 1.20 | 2.89 |
| Farmers | $4,613 | A | 623 | 1.24 | 2.58 |
Best for adult drivers in Wisconsin
For those aged 25 to 60, choosing car insurance means weighing factors such as coverage options, customer service and premium costs. These factors are important in finding the best insurer.
For adult drivers, GEICO is the best choice for car insurance in Wisconsin. It provides full coverage at an average yearly cost of $1,594 and has an overall rating of 4.59, the highest among the companies analyzed.
We have evaluated and curated a list of the best car insurance companies for adult drivers based on four key factors: average annual full coverage car insurance cost in Wisconsin (25%), J.D. Power score (30%), AM Best rating (25%), and NAIC rating (20%).
Experienced drivers are usually seen as less risky than younger drivers because they have more experience on the road and as a result, they often pay lower insurance premiums.
Find below the list of the best car insurance companies in Wisconsin and their average annual premiums for adult drivers aged 25-60.
| Company | Annual cost | AM Best | J.D. Power | NAIC | Overall score out of 5 |
|---|---|---|---|---|---|
| GEICO | $1,594 | A++ | 651 | 0.60 | 4.59 |
| Nationwide | $1,837 | A | 674 | 0.64 | 4.51 |
| Erie Insurance | $1,953 | A | 684 | 0.77 | 4.44 |
| Allstate | $2,970 | A+ | 634 | 1.20 | 2.83 |
| Farmers | $2,688 | A | 623 | 1.24 | 2.79 |
Best for senior drivers in Wisconsin
Nationwide offers the lowest car insurance premiums at $1,725 a year, making it an affordable choice for senior drivers.
Insurance rates tend to increase for drivers around age 70 and older. This rise is due to insurers’ perception of increased risk associated with aging. Factors like slower reflexes, poor eyesight and a higher likelihood of health issues that could affect driving ability contribute to this perception. As a result, seniors may see their premiums increase, despite having years of driving experience and possibly a long history of safe driving.
Determining the best car insurance companies for senior drivers requires a comprehensive analysis of several factors. Each insurer’s overall score is derived from a weighted analysis of four important factors: the average annual cost of full-coverage car insurance (25%), the J.D. Power score (30%), the AM Best rating (25%) and the NAIC rating (20%).
The best auto insurance companies in Wisconsin are listed below for senior drivers aged 65-75.
| Company | Annual cost | AM Best | J.D. Power | NAIC | Overall score out of 5 |
|---|---|---|---|---|---|
| Nationwide | $1,725 | A | 674 | 0.64 | 4.68 |
| GEICO | $1,864 | A++ | 651 | 0.60 | 4.49 |
| Erie Insurance | $2,009 | A | 684 | 0.77 | 4.48 |
| Allstate | $2,998 | A+ | 634 | 1.20 | 2.83 |
| Farmers | $2,686 | A | 623 | 1.24 | 2.83 |
Learn more about how to shop for car insurance for seniors
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How do I choose the best insurance company based on my driver profile in Wisconsin?
The right insurance company for you is significantly influenced by your driver profile. Here’s how to choose the right insurer based on your specific needs:
For budget-conscious drivers in Wisconsin
Look for companies that offer various car insurance discounts, such as safe driver discounts, multi-policy discounts, or discounts for automatic payments. These can significantly reduce your premiums. Some insurers offer flexible payment plans that can ease the financial burden, such as monthly, quarterly or bi-annual payments.
Find below the list of the best insurance companies and their annual rates for different coverage levels.
| Company | State-minimum | Liability-only | Full coverage |
|---|---|---|---|
| GEICO | $324 | $431 | $1,607 |
| Nationwide | $902 | $958 | $1,824 |
| Erie Insurance | $448 | $512 | $1,926 |
| Rural Mutual Insurance | $448 | $548 | $1,983 |
| Auto-Owners | $617 | $693 | $2,379 |
| West Bend Insurance Company | $832 | $891 | $2,637 |
| Farmers | $1,113 | $1,561 | $2,834 |
| Allstate | $1,330 | $1,459 | $2,916 |
| Acuity Insurance | $681 | $948 | $2,994 |
Notes:
- Full coverage car insurance limit is 100/300/100 with a $500 deductible.
- Liability-only car insurance limit is 50/100/50.
- State minimum car insurance is 25/50/10.
For high-risk drivers in Wisconsin
High-risk drivers, such as those with multiple traffic violations or DUIs, should seek insurers specializing in high-risk policies. Work on improving your driving record. Attend defensive driving courses or consider driving a safer, less risky vehicle. These changes can help lower your rates over time.
High-risk status is not permanent. Regularly compare insurance rates and options, as improving your driving record and altering your risk profile can lead to more affordable car insurance rates over time.
| Company | Six-month cost | Annual cost |
|---|---|---|
| Acuity Insurance | $2,705 | $5,410 |
| Allstate | $2,055 | $4,110 |
| Auto-Owners | $1,990 | $3,980 |
| Erie Insurance | $1,429 | $2,857 |
| Farmers | $1,986 | $3,972 |
| GEICO | $1,674 | $3,348 |
| Nationwide | $1,715 | $3,431 |
| Rural Mutual Insurance | $1,561 | $3,121 |
| West Bend Insurance Company | $1,499 | $2,999 |
By understanding specific driver profiles and doing proper research, high-risk drivers can find an insurance company that meets their needs and provides the best value.
In conversation with experts
CarInsurance.com editors interviewed James Brau, Joel C. Peterson, professor of finance at Brigham Young University. See his responses below.
How important is customer service when deciding the right car insurance company?
Customer service is critical – it should be one of the top factors consumers consider. All else equal, meaning similar premiums, coverage, riders, etc., customer service is often the deciding factor. If a customer gets to speak to a cheerful human without 10 minutes of robot phone trees, especially when stressed out after a wreck or theft, it makes life a lot better.
What are the key factors that consumers should consider when selecting a car insurance company in their state?
Customers should do research pertaining to coverage, premiums, reputation, how many stars on reviews, etc. Make sure to compare apples to apples – that you’re getting the same coverage amounts, for example. Shop around – competition helps the consumer.
How often should policyholders review and adjust their car insurance policies?
Every six months is a good rule of thumb because most people pay in semi-annual installments. If you keep your company on its toes, they are more likely to stay competitive and offer special pricing, deals, incentives, etc.
Frequently asked questions
What is the average cost of car insurance in Wisconsin?
The average annual cost of car insurance in Wisconsin is $2,343 . This rate can vary depending on factors such as the driver’s age, driving history and coverage limits
How much car insurance coverage do I need in Wisconsin?
When assessing your car insurance needs in Wisconsin, consider the state’s legal requirements. Typically, the minimum coverage required in Wisconsin consists of $25,000 for bodily injury per person, $50,000 for bodily injury per accident, and $10,000 in property damage liability.
If you have valuable assets to safeguard, it’s wise to go beyond Wisconsin’s minimum requirements and opt for higher liability limits. Experts suggest getting full coverage car insurance with limits of 100/300/100 and a $500 deductible for collision/comprehensive.
Here’s what it means:
- $100,000 in bodily injury liability per person pays for injuries you cause to others in an accident.
- $300,000 in bodily injury liability per accident will cover injuries per accident, covering costs if multiple people are injured.
- $100,000 in property damage liability per accident covers damage you cause to another driver’s property in an at-fault accident.
Opting for higher limits is advisable as they provide increased protection against financial losses. When choosing coverage limits, also take into account your driving habits, the value of your vehicle and your finances.
Which company has the best car insurance rates in Wisconsin?
CarInsurance.com’s analysis shows that GEICO offers the lowest car insurance rates for Wisconsin drivers, with an average premium of $134 per month or $1,607 per year.
Resources & Methodology
Sources
- Insurance Institute for Highway Safety. “Fatality Facts 2022 Teenagers.” Accessed March 2026.
- Centers for Disease Control and Prevention. “Risk Factors for Teen Drivers.” Accessed March 2026.
- National Safety Council. “Age of Driver.” Accessed March 2026.
Methodology
CarInsurance.com evaluated auto insurers on a 0.5-to-5 star scale using a data-driven methodology to simplify your buying decision. We calculated scores using J.D. Power customer satisfaction (30%), AM Best financial strength (25%), state-level annual premiums (25%), and NAIC complaint index (20%).
Each insurer was awarded between 0.5 and 5 stars. No company in the ranking received less than one star in any category, and 5 stars was the highest any insurer could receive.
Note: USAA is only available to military community members and their families.
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