- The average cost of car insurance for a 65-year-old driver in Wisconsin is $1,489 per year for a full coverage policy.
- According to CarInsurance.com’s research, a 70-year-old driver in Wisconsin pays 7% more for full coverage than more for full coverage than a 65-year-old driver.
- Finding the cheapest car insurance for seniors over 70 becomes more important as rates increases significantly. For instance, a 75-year-old driver in Wisconsin pays 15% more more a full coverage policy than a 65-year-old driver.
- Reviewing and comparing car insurance quotes every six months or at renewal can help you find the most affordable rates.
Car insurance premiums start to climb for drivers at around age 65. According to the Centers for Disease Control and Prevention, older drivers have a higher rate of fatal crashes than those aged 35 to 54.
Even though rates may rise, seniors can still find good car insurance deals. Our guide will help find the most affordable rates for senior drivers in Wisconsin and suggest other ways to save on your auto insurance premiums.
Cheapest car insurance companies for seniors in Wisconsin
Here are the most affordable full coverage car insurance rates in Wisconsin for drivers of different ages:
- Overall cheapest car insurance for seniors over 60: Travelers, $86 per month.
- Cheapest for seniors at age 65: Travelers, $81 per month.
- Cheapest for seniors at age 70: Travelers, $85 per month.
- Cheapest for seniors at age 75: Travelers, $93 per month.
Compare cheap car insurance quotes for senior drivers in Wisconsin
Below, find the cheapest car insurance rates in Wisconsin from major insurers for three coverage levels: state minimum, liability-only with limits of 50/100/50 and full coverage with 100/300/100 limits.
Select your age and type of coverage below to see the average annual and monthly rates.
- Full coverage: 100/300/100 liability with $500 comprehensive/collision deductible
- Liability only: 50/100/50 liability only
- State minimum: State minimum coverage
State minimum car insurance refers to the least amount of coverage that a driver is legally required to have in a particular state. This typically includes liability insurance, which covers bodily injury and property damage to others if you are at fault in an accident. Each state sets its own minimum requirements for coverage limits.
Liability car insurance with limits of 50/100/50 means:
- $50,000 per person for bodily injury
- $100,000 per accident for bodily injury per accident
- $50,000 per accident for property damage
A liability policy covers expenses for injuries and damages you cause to others in an accident, but not your own injuries or vehicle damage.
Full coverage insurance with limits of 100/300/100 includes higher liability limits:
- $100,000 per person for bodily injury
- $300,000 per accident for bodily injury to multiple people
- $100,000 per accident for property damage
It also typically includes:
- Collision coverage: Pays for damages to your car from a collision.
- Comprehensive coverage: Covers damages to your car from non-collision events (e.g., theft, fire, vandalism).
Full coverage ensures you are covered for a wide range of incidents, both for your liability to others and for your own vehicle’s damage.
Why do car insurance rates increase for senior drivers in Wisconsin?
As drivers age, car insurance typically becomes more expensive. This is largely because statistics reveal that seniors, on average, are more involved in accidents than younger drivers, excluding teenagers, according to the Insurance Institute for Highway Safety.
While older drivers usually have decades of experience under their belt, they often suffer from age-related hearing or vision loss, slower reflexes, side effects from medicines and other health issues that can make driving more difficult.
According to the CDC, drivers aged over 70 have higher crash death rates per 1,000 crashes compared to those aged 35-54. NHTSA data also shows that in 2020, senior drivers 65 and older were involved in 13% of fatal accidents, marking a 26% increase since 2011.
In addition, older drivers are more likely to need medical treatment even after a minor accident, and steep hospital expenses contribute to an overall increase in insurance rates.
“Unfortunately, as we move past middle age, the odds of being more severely injured or dying in a car crash increase significantly,” says Carole Walker, executive director at Rocky Mountain Insurance Association.
“Statistically, older drivers have a higher risk of causing a crash, but an even bigger factor adding to higher car insurance bills are common health problems that make them more prone to being hurt and incurring medical bills – even in low-speed or less serious crashes,” she says.
All of this leads to higher car insurance rates. Car insurance premiums go up for most senior drivers in their mid-60s, according to CarInsurance.com data analysis, and then continue to climb. The average car insurance cost for a 65-year-old driver in Wisconsin is $1,489 for a full coverage policy. Drivers age 70 pay $1,601 for the same coverage.
In Wisconsin, 70-year-old drivers pay 7% more for full coverage than 65-year-olds and 75-year-olds pay 15% more for a full coverage policy, based on CarInsurance.com data.
Find below the annual average rate increases for senior drivers in Wisconsin by age and different coverage limits.
| Age | State minimum | Liability only | Full coverage |
|---|---|---|---|
| 65 | $363 | $424 | $1,489 |
| 70 | $402 | $468 | $1,601 |
| 75 | $452 | $524 | $1,750 |
Coverage types:
- Full coverage: 100/300/100 liability with $500 comp/coll deductible
- Liability only: 50/100/50 liability only
- State minimum: State minimum coverage only
Find out how much insurance costs for seniors
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Cheapest car insurance for seniors with tickets in Wisconsin
A speeding ticket or other moving violation will increase your insurance premiums regardless of age. Insurers value statistics, and the data show that drivers who have tickets are more likely to be involved in accidents that might lead to claims.
The rate hike will differ between insurance companies, but Wisconsin drivers can expect a 42% increase in their premiums after receiving a speeding ticket for driving 1-29 mph over the limit.
Seniors who have a speeding ticket or minor moving violation can expect increased insurance costs. Based on our analysis, the best insurance providers for seniors with tickets are shown in the table below.
| Company | Annual rates with 1 speeding ticket | Monthly rates with 1 speeding ticket |
|---|---|---|
| Erie Insurance | $1,340 | $112 |
| Travelers | $1,589 | $132 |
| Nationwide | $1,929 | $161 |
| State Farm | $2,262 | $189 |
| GEICO | $2,451 | $204 |
| Allstate | $2,627 | $219 |
| Progressive | $2,707 | $226 |
| Farmers | $2,962 | $247 |
| USAA* | $1,048 | $87 |
Compare senior car insurance rates in neighboring states
Cheapest car insurance for seniors with DUIs in Wisconsin
A DUI is a serious driving violation; your insurance rates will soar once it hits your driving record. In most cases, your insurance premium will double if you have a DUI. According to CarInsurance.com in some states, the increase can be as much as 78% after your first DUI. If you manage to rack up a second DUI, the increase could be as much as 167%.
After a DUI, finding affordable or any coverage can be difficult, but based on our data, these insurers are the best options for seniors with a DUI in Wisconsin:
| Company | Annual rates with DUI first offense | Monthly rates with DUI first offense |
|---|---|---|
| Travelers | $1,664 | $139 |
| Erie Insurance | $1,935 | $161 |
| Progressive | $2,179 | $182 |
| State Farm | $2,262 | $189 |
| Nationwide | $2,664 | $222 |
| GEICO | $2,800 | $233 |
| Allstate | $2,908 | $242 |
| Farmers | $4,039 | $337 |
| USAA* | $1,650 | $138 |
Cheapest car insurance for seniors after an accident in Wisconsin
Just like a ticket or DUI, having an accident on your driving record will push up your insurance rates. The increase will vary by insurance company but according to our data, drivers should expect their premium to jump 59% with one at-fault accident with property damage over $2,000.
The increase will typically stay in place for three to five years, so it’s important to find the most affordable insurance company. Our data shows that the following insurers offer the cheapest car insurance for seniors after an accident in Wisconsin.
| Company | Annual rates with 1 at-fault accident | Monthly rates with 1 at-fault accident |
|---|---|---|
| Travelers | $1,544 | $129 |
| Erie Insurance | $1,638 | $137 |
| Nationwide | $1,986 | $166 |
| GEICO | $2,409 | $201 |
| State Farm | $2,446 | $204 |
| Farmers | $3,040 | $253 |
| Allstate | $3,697 | $308 |
| Progressive | $3,807 | $317 |
| USAA* | $1,419 | $118 |
How can seniors save on car insurance in Wisconsin?
While auto insurance for seniors can be costly, there are ways to save. Here are some simple steps to lower your premiums:
- Shop around: Comparing car insurance quotes every six months or annually around renewal time can help you find the best deal.
- Raise your deductible: By increasing your deductible from $500 to $1,000, you can reduce your monthly premiums. However, make sure you have enough savings to cover the higher deductible.
- Ask about discounts: Discounts, such as bundling with homeowners insurance, loyalty discounts and years of being licensed, are excellent ways to reduce your car insurance costs. Learn more about discounts below.
Editor’s Tip:Take a senior driving course: With an approved defensive driving course, seniors can save up to 3% on their car insurance in Wisconsin. The American Automobile Association(AAA) and AARP offer defensive driving courses for senior drivers in Wisconsin.
Car insurance discounts for senior drivers in Wisconsin
Here are some car insurance discounts to help seniors lower their insurance costs.
| Discount type | Potential annual savings |
|---|---|
| Anti-theft device | 1% |
| Daily commute | 6% |
| Days advanced purchase | 8% |
| Days per week driven | 8% |
| Defensive driver | 3% |
| Education | 7% |
| Electronic funds transfer | 5% |
| Homeowner | 9% |
| Lower annual mileage | 5% |
| Loyalty – years renewal with company | 8% |
| Marital status | 7% |
| Multi policy | 11% |
| Paperless/electronic documents | 5% |
| Payment type | 8% |
| Primary use | 8% |
| Profession | 8% |
| Safety devices | 3% |
| Telematics | 12% |
| Years insured | 31% |
| Years licensed | 26% |
Choosing the cheapest and best car insurance for seniors in Wisconsin
Senior drivers pay higher premiums than young adult drivers (excluding teens, of course). To find an affordable policy, assess your needs and determine the right amount of coverage.
When comparing insurance options, consider the cost, customer service and discounts offered. Search for the best auto insurance companies with affordable rates and user-friendly websites or apps.
FAQ: Cheap car insurance for seniors in Wisconsin
Who has the cheapest state minimum auto insurance for seniors in Wisconsin?
Our data show that Erie Insurance provides the cheapest state minimum auto insurance for seniors in Wisconsin, at around $216 per year. GEICO and Nationwide also rank highly for affordable state minimum coverage for seniors in Wisconsin.
Which companies offer the cheapest liability car insurance for seniors in Wisconsin?
Erie Insurance offers the cheapest liability car insurance for senior drivers in Wisconsin, with an average annual premium of $250. According to a CarInsurance.com data analysis, Nationwide and GEICO also provide cheap liability insurance for seniors in Wisconsin.
Does State Farm offer a senior discount in Wisconsin?
State Farm does not offer a senior discount in Wisconsin, but it provides many discounts that seniors can use to lower their premiums. It includes discounts for defensive driving courses, safe driving, long-term customer loyalty, bundling policies and advanced safety feature discounts.
Bottom line
A CarInsurance.com analysis found that Travelers provides the cheapest full-coverage car insurance quotes for senior drivers in Wisconsin.
Shopping around and comparing online rates from different insurers can help seniors find the best car insurance deals. Additionally, senior drivers might qualify for discounts by taking defensive driving courses or bundling their car insurance with another policy.
Check out how to shop for car insurance for seniors
Resources & Methodology
Additional Resources
There are several resources available for older drivers who want to stay safe behind the wheel and save on their insurance premiums:
- American Automobile Association: AAA helps senior drivers to continue driving for as long and safely as possible.
- AARP (American Association of Retired Persons): AARP’s smart driver program helps senior drivers to learn proven driving techniques and save money on car insurance.
- National Institute on Aging: The NIA provides tips to senior drivers about health and driving and offers free publications to aging seniors to answer health-related queries.
- Fitness-to-Drive Screening Measure Online: This web-based tool helps family members identify at-risk drivers.
- Eldercare Locator: Helps senior drivers maintain their independence, and provides information about highway safety for aging drivers and services.
Sources:
- Centers for Disease Control & Prevention. “Older Adult Drivers.” Accessed March 2026.
- Insurance Institute for Highway Safety. “Fatality Facts 2021 Older People.” Accessed March 2026.
- National Safety Council. “Motor Vehicle: Age Group Comparisons.” Accessed March 2026.
- National Highway Traffic Safety Administration “U.S. Department of Transportation’s Fatality Analysis Reporting System (FARS).” Accessed March 2026.
Behind the rates: How we analyzed cheapest costs for seniors in Wisconsin
CarInsurance.com gathered car insurance rates for senior drivers from Quadrant Information Services. The rates are for a full coverage policy with limits 100/300/100 and a $500 comprehensive and collision deductible based on sample profiles of 65, 70 & 75 year old male and female drivers with clean driving records. We have compared 53,409,632 car insurance quotes across 34,588 ZIP codes from 170 national and regional car insurance companies.
To determine car insurance rates for senior drivers with a history of traffic violations, CarInsurance.com used a sample profile of a 65-year-old driver who owns a Honda Accord LX. We have compared 50,73,544 insurance quotes from 138 companies across 1,468 ZIP codes.
Car insurance rates are calculated by evaluating the sample profile of a 65-year-old male and female driver with the following incidents applied
- One at-fault property damage accident over $2K
- One at-fault property damage accident under $2K
- At-fault bodily injury accidents
- DUI/DWI first offense.
- Speeding ticket (1-10 MPH over the limit,11-29 MPH over the limit & 30+ over limit)
These are sample rates and should only be used for comparison purposes.
Note: USAA is only available to military community members and their families.
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